Stillbirth: how to prevent it

pregnant lady with still birth
Everything you need to know about preventing stillbirth

5 tips on preventing stillbirth

Stillbirth is when a baby tragically dies during pregnancy. Technically stillbirth is defined as any foetal death that occurs from 20 weeks pregnant to full term. After 32 weeks, the chance of still birth increases with gestational age. Half of all stillbirths occur at full term. This study provides more stats on the rate of stillbirth.

In the video below, Donna (our midwife) and Claire Foord (CEO of discuss the simple steps pregnant women can take to reduce the risk of stillbirth. These 5 tips are something all pregnant women should know and understand.

Other great tips about birth generally, can be found here.

Play Video about clincians discussing how to prevent stillbirth

2 tips for the mindset of expecting parents

Not only is there practical ways to prevent stillbirth. But there are also mindsets that new parents can adopt to ensure they are doing the best thing for their baby and themselves. Claire and  Donna provide 2 great examples of the type of mindset that helps parents overcome the apprehension a lot of parents face.

It is worth remembering, it is your care and your family. The healthcare system is there to provide that care – that’s their job.  


Play Video about clinicans discussing good things to remember as parents about stillbirth

How to communicate your concerns to clinicians

Stillbirth isn’t about no movement it is about abnormal movement, whether that’s less or more. Often this is confusing and hard to explain to clinicians.

Donna (our midwife) explains what clinicians are looking for when you ring the hospital about your baby’s movements.

She talks about what movements to look for? How clinicians look for movement and signs of health in the hospital?

But most importantly, they are happy to check as many times as required – you aren’t putting them out.

Play Video about clinicians discussing how they look for healthy foetus in hospital

Dispelling myths about stillbirth

Stillbirth is spoken about a lot in the media. Unfortunately with fear, comes uncertainty and myths abound. 

In this video, Claire and Donna address many of the common myths about stillbirth. They discuss a number of things including: Do babies have quiet times? Does cold water or sugar make a baby more active?

Play Video about clinicians discussing common misconceptions around stillbirth

What to say when someone around you experiences a stillbirth?

When a friend experiences a stillbirth, it can become awkward when you don’t know what to say to them. Claire Foord, (CEO of, breaks down what to say when someone experiences stillbirth.

This is a great video on how to celebrate, comfort and console any friend who may have experienced a stillbirth. 

Play Video about what to say when your friend experiences a stillbirth

What can you do to help stillbirth?

We couldn’t help but finish with a little plug from our awesome friends at 

What about once your baby is out?

We are glad you asked, because this is exactly what we do. Goldilocks is a next generation baby monitor that tracks your baby’s feeding, sleep, breathing, skin and core temperature.

But we don’t just track, we also provide insights and advice from clinicians (just like those you have see above) right when you need them.

You can find out more about what we do here.

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Disclaimer: This article is for general information only and not intended as a substitute for medical advice. All information provided on this website is not intended to diagnose or prescribe. In all health-related matters we recommend consulting with your local healthcare professional

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The Team at Goldilocks Pty Ltd

The Team at Goldilocks Pty Ltd

We've designed the unique Goldilocks Suit baby monitoring system to help make parenting easier.


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