The Rise of FitBit – Driving Baby Smart Tech
When you consider that the majority of babies born today are to Gen Z and Millennial parents, it probably shouldn’t come as too much of a surprise that baby smart tech is so hugely popular. Both Millennial and Gen Z parents are more tech-savvy and digitally connected than previous generations have ever been. They are accustomed to using apps and wearables to track everything from their own fitness, work habits, water consumption, heart rate, sleep cycles and diet, so investing in baby smart tech in a similar way is a natural extension of this daily behaviour. It might not be how our parents did things ‘in their day,’ but it’s an innovative and exciting market, with the ability to make a baby’s first year of life, easier and less stressful for the parents.
Whilst welcoming a new baby into the family is an incredibly joyful experience, the truth is, it can also be one of the most exhausting and overwhelming experiences too. Demographic trends show that not only are parents now having fewer children, they’re having them later in life, and live further away from their families. As a result, not only do many new parents have no previous experience of caring for a new baby when their child is born, often there is no familial support close by to help offer advice or care for baby. Having baby smart tech that monitors a new baby can feel like having an extra pair of eyes and ears, and can help anxious parents to spend less time worrying and more time enjoying their new baby.
Parent the Way You Want with Goldilocks
‘We found as new parents that parenting wasn’t particularly complex but was incredibly stressful – especially for our first,” explains Shem, founder of Goldilocks Suits. “With our first we just didn’t know what to expect or how anything worked. We didn’t know what was normal and what wasn’t. You do get a lot of advice as parents, some of it unwanted and not all of it was reliable or best practice. We developed Goldilocks to help new parents understand what is normal and what isn’t.”
“One instance in our life where we wish we had Goldilocks was with Amali. We went to East Timor when she was 6 months old, and we came back to Australia several weeks later. But when we came back her sleep regressed considerably, and we were at the end of our wits trying to work out what the issues was. Eventually we went to a sleep consultant and got a sleep plan and the works, but one question the sleep consultant asked was “is she warm enough?” We had just come from East Timor to an Australian winter and hadn’t quite factored how many rugs she would need. We put an extra rug on her and that solved most of the issues, the expensive sleep plan was thrown out the window.”
“Goldilocks could have told us if she was too hot/cold, it could have told us if this was part of her normal sleep cycle and this would have allowed us to make the quick simple decision and continue to parent the way we wanted to parent.”
Not only does the Goldilocks smart suit allow parents to see in an instant whether the temperature is comfortable for their baby, it also allows them to gather data from their baby related to their sleeping, breathing and feeding. The app also has video tips and advice built into the app that has been created by clinicians like Wink and Mother Nature. So parents, who find themselves during the middle of the night wondering ‘are they too hot/cold,’ ‘is this part of their normal sleep cycle’ or ‘do they just need to be reassured and resettled or is this something else,’ can have the answers at their fingertips, which beats wading through a parenting book during the wee hours!
You can find out what Goldilocks can do for you here.